To help CNN find their footing in the face of “fake news”, we created a symbol for reason in a time of illogic. I was lucky enough to be given the opportunity to lead strategy, write it, direct it, and even do the voice-over. I’m particularly proud of this one. It’s dedicated to everyone that refuses to give up.

Facts First:

Campaign Case Study:

For whatever reason, this thing took off. Oprah said she liked it. It was insane. We ended up making a whole series of them, but my favorite has to be the one that aired right before the 2018 midterm elections. And it’s still true this very second. Lies can become truth, if we let them.