HBO - TRUE BLOOD LAUNCH
How do you introduce the world to a TV show about vampires that can suddenly walk amongst humans? By introducing it to the drink that allowed it to happen. I helped write and architect the hit show's massive, two-season long transmedia campaign, which blurred the lines between reality and fiction by using real world media platforms to launch the synthetic blood beverage at the heart of the show's premise and explore dozens of different angles on the aftermath.